MERIT Solutions Blog

MERIT Solutions has been serving the Chesapeake area since 1982, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

Tip of the Week: How to Use Webinars to Take Your Business to the Next Level

Tip of the Week: How to Use Webinars to Take Your Business to the Next Level

Authority. Knowing what your business does well, and using that knowledge, experience, and expertise to increase your company’s position within the market is more crucial for the small business today than ever before. This is because, from a competitive standpoint, the small or midsize business is not able to sport the kind of prices that larger firms can, and still make a profit. One way an organization can utilize this talent to increase the visibility of their offering is by using webinars.

It’s Not a Seminar, It’s a Webinar
The seminar has been used for decades as a way for companies to expose industry professionals and the curious to new practices, products, and procedures. The seminar would provide a condensed view of information for people that had, for one reason or another, become interested in the concepts discussed at them.

Today, smaller companies, many of which couldn’t afford to routinely throw a seminar, can leverage the power of the Internet to work to this same effect by holding webinars. If you aren’t familiar with a webinar, it is exactly what it sounds like. It’s a seminar held on the internet. More accurately, it is course for people to learn more about a product, service, or practice; and, it can work on several levels for an organization.

Webinars are inexpensive to hold. The solutions required to hold a webinar can be found free, or are extraordinarily affordable. A presentation software like Microsoft PowerPoint can be used to put together an arrangement to help hold the audience’s attention. In fact, the only expense of any real consideration is the cost in time to hold the webinar; which is hopefully mitigated by the acquisition of new clientele.

The Webinar is a great way to distribute information to customers, potential customers, or even staff (if you think the concept is important enough for them to know about). Since the webinar usually covers a specific element of the business, it is normally developed with the hope that at the end attendees will better understand a concept.

Putting together a webinar is relatively simple. Since you are the authority in your market, there has to be at least a few questions that you are asked regularly. Start there. The webinar gives you the opportunity to provide answers to questions, and teach concepts and practices that people need to know in order to make decisions that will affect how they spend their time and money, so be specific. It’s not a podcast after all.

The typical webinar can be anywhere from a few minutes to several hours long. Many longer webinars are split into sessions to keep attendees from getting information overload. If an attendee doesn’t get much out of the webinar, there is a significant chance that they will not come back for another one. If you look at it as your chance to grab people’s attention, you’ll be in the best position when it comes time to present advanced or detailed topics, as then you will approach it with the urgency and specificity necessary to make a webinar work.

One of the best features of a webinar, as a marketing or training tool, is that people can view them on their own time. So, while you may have some attendees when you first hold the webinar, others can view it at their leisure. Flexibility distributing your company’s knowledge and authority has shown to be beneficial. Buzzsumo has stated that nearly one-fifth of their webinar attendees turn into paying customers, an immensely large portion as compared to other forms of web marketing.

For more information on the technology it takes to run a webinar, how to set one up, or to get productivity solutions designed to help your business, call the IT professionals at MERIT Solutions today at (757) 420-5150.

e-max.it: your social media marketing partner
 

Comments

No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Guest
Tuesday, 16 January 2018

Captcha Image

Tag Cloud

Security Tip of the Week Technology Cloud Privacy Best Practices Business Computing Hackers Malware Software Network Security Hosted Solutions Backup Internet google Productivity Disaster Recovery Computer Managed IT Services Microsoft Business Continuity IT Support User Tips Outsourced IT Windows 10 Mobile Devices Business VoIP Email IT Services Business Management Hardware communications Innovation Productivity Mobility Windows Managed IT Data Backup Efficiency Server Ransomware Smartphone Cybercrime Cybersecurity Mobile Device Management Apps Data Recovery Save Money Saving Money Telephone Systems Small Business Virtualization Law Enforcement Operating System browser Hosted Solution Quick Tips Android BYOD Data BDR Money Chrome Information Technology VPN Recovery Passwords Office 365 Microsoft Office Password Holiday Google Drive Hacking Avoiding Downtime Wireless Alert Health upgrade Miscellaneous Social Managed Service Provider Computers Unsupported Software App Communication Cloud Computing Social Media Work/Life Balance Budget Facebook Smartphones Government Phishing Data Management Gadgets Politics Two-factor Authentication Data Security Automation Telephony USB Save Time Risk Management Collaboration Office tips IT Support Applications Private Cloud search History Identity Theft Proactive IT Best Practice Windows 10 Shortcut The Internet of Things User Error Vulnerability Wi-Fi Firewall Application Managed IT Services Current Events Audit Personal Information Workplace Tips Wireless Technology Marketing iPhone Television Saving Time Google Docs Social Engineering Mobile Computing Cleaning Transportation Streaming Media Apple Office Computer Care Phone System Data Protection Robot WiFi Going Green Users Redundancy Encryption End of Support Remote Computing Bandwidth Commerce Artificial Intelligence Cortana Flexibility Internet of Things Disaster Cost Management Humor Spam SaaS Employer-Employee Relationship Excel Antivirus Gmail Samsung Sports Content Filtering Data Storage Network Battery HaaS OneNote Update Data Breach Hacker IT solutions Compliance Solid State Drive Internet Exlporer DDoS Automobile Value Exchange Data Loss Avoid Downtime Settings Distributed Denial of Service altivista Retail Shadow IT Document Management Licensing WannaCry Updates SBS Experience PDF Webinar Maintenance compaq Conferencing HBO Mobile Microsoft Word Wearable Technology Microsoft Excel Text Messaging Video Games IT solutions hp Gifts Virtual Reality Professional Services Scam domain Music File Sharing Legal Windows 10s IT Management Travel Nanotechnology Employer Employee Relationship remote Analytics Storage Laptop Uninterrupted Power Supply Hard Disk Drive eWaste Yahoo Keyboard Credit Cards Instant Messaging WIndows Server 2008 Worker Commute Tablets Root Cause Analysis Computer Accessories Running Cable Mobile Device Server 2008 Big Data Touchpad Reputation Ali Rowghani FAQ Managing Stress Patch Management NFL Advertising Augmented Reality Trending Books Lifestyle Scalability Business Intelligence Touchscreen Outlook Hiring/Firing Charger Education Word Router Data storage Vendor Management server installation dvd "cannot install required files" Legislation How To Managed IT Service Administration iOS Chromecast stock Benefits Wireless Charging Windows Ink Unified Threat Management Comparison Regulation Colocation Computer Fan tweet Evernote Training Entertainment Google Maps Hard Drives Tech Support Files Upgrades calculator Electronic Medical Records Specifications Screen Mirroring Point of Sale Sync Dark Web Administrator Lithium-ion battery Twitter Networking Company Culture control HIPAA Software as a Service Meetings Emails Consultant Sales Black Market Cast Adobe Relocation Access WSJ Smart Technology Workers Emergency Cache Monitors Remote Monitoring Worker Thank You CrashOverride Congratulations Safety

Mobile? Grab this Article!

QR-Code dieser Seite

Recent Comments

Anna Jackson 5 SEO Tools To Get a Google-Eye View of Your Website
15 September 2017
Hello Randall! I was doing very important work but due to your subject I felt better to stay at you...
David Miller Not all project-management tools are right for all businesses
25 August 2017
All the points depicted by you in this blog is v.apt. I love the title of this blog because it says ...