MERIT Solutions Blog

MERIT Solutions has been serving the Chesapeake area since 1982, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

Tip of the Week: How to Use Webinars to Take Your Business to the Next Level

Tip of the Week: How to Use Webinars to Take Your Business to the Next Level

Authority. Knowing what your business does well, and using that knowledge, experience, and expertise to increase your company’s position within the market is more crucial for the small business today than ever before. This is because, from a competitive standpoint, the small or midsize business is not able to sport the kind of prices that larger firms can, and still make a profit. One way an organization can utilize this talent to increase the visibility of their offering is by using webinars.

It’s Not a Seminar, It’s a Webinar
The seminar has been used for decades as a way for companies to expose industry professionals and the curious to new practices, products, and procedures. The seminar would provide a condensed view of information for people that had, for one reason or another, become interested in the concepts discussed at them.

Today, smaller companies, many of which couldn’t afford to routinely throw a seminar, can leverage the power of the Internet to work to this same effect by holding webinars. If you aren’t familiar with a webinar, it is exactly what it sounds like. It’s a seminar held on the internet. More accurately, it is course for people to learn more about a product, service, or practice; and, it can work on several levels for an organization.

Webinars are inexpensive to hold. The solutions required to hold a webinar can be found free, or are extraordinarily affordable. A presentation software like Microsoft PowerPoint can be used to put together an arrangement to help hold the audience’s attention. In fact, the only expense of any real consideration is the cost in time to hold the webinar; which is hopefully mitigated by the acquisition of new clientele.

The Webinar is a great way to distribute information to customers, potential customers, or even staff (if you think the concept is important enough for them to know about). Since the webinar usually covers a specific element of the business, it is normally developed with the hope that at the end attendees will better understand a concept.

Putting together a webinar is relatively simple. Since you are the authority in your market, there has to be at least a few questions that you are asked regularly. Start there. The webinar gives you the opportunity to provide answers to questions, and teach concepts and practices that people need to know in order to make decisions that will affect how they spend their time and money, so be specific. It’s not a podcast after all.

The typical webinar can be anywhere from a few minutes to several hours long. Many longer webinars are split into sessions to keep attendees from getting information overload. If an attendee doesn’t get much out of the webinar, there is a significant chance that they will not come back for another one. If you look at it as your chance to grab people’s attention, you’ll be in the best position when it comes time to present advanced or detailed topics, as then you will approach it with the urgency and specificity necessary to make a webinar work.

One of the best features of a webinar, as a marketing or training tool, is that people can view them on their own time. So, while you may have some attendees when you first hold the webinar, others can view it at their leisure. Flexibility distributing your company’s knowledge and authority has shown to be beneficial. Buzzsumo has stated that nearly one-fifth of their webinar attendees turn into paying customers, an immensely large portion as compared to other forms of web marketing.

For more information on the technology it takes to run a webinar, how to set one up, or to get productivity solutions designed to help your business, call the IT professionals at MERIT Solutions today at (757) 420-5150. your social media marketing partner


No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Monday, 23 October 2017
If you'd like to register, please fill in the username, password and name fields.

Tag Cloud

Security Tip of the Week Cloud Technology Privacy Best Practices Business Computing Hackers Malware Software Network Security Hosted Solutions Backup Internet google Computer Disaster Recovery Productivity Business Continuity Microsoft Windows 10 Managed IT Services Business IT Services VoIP IT Support Innovation Outsourced IT User Tips Hardware Mobile Devices Business Management communications Efficiency Email Ransomware Mobility Mobile Device Management Productivity Windows Server Smartphone Save Money Cybercrime Saving Money Telephone Systems Managed IT Virtualization Apps Cybersecurity Law Enforcement Operating System Hosted Solution Quick Tips Android Data BDR Money Chrome Information Technology Recovery VPN Data Backup Passwords browser Microsoft Office Password Small Business BYOD Health Miscellaneous Data Recovery Managed Service Provider Social Computers upgrade Communication Office 365 Budget Facebook Data Management Wireless Unsupported Software Hacking Avoiding Downtime Automation Cloud Computing Telephony Alert Shortcut Work/Life Balance Office tips Applications Private Cloud Wi-Fi Firewall Application search Proactive IT App Social Media Current Events Audit Smartphones Government Data Security USB Save Time Gadgets Risk Management Workplace Tips Google Drive iPhone Television Mobile Computing Flexibility Social Engineering Transportation Apple Streaming Media Robot Windows 10 Cost Management WiFi History End of Support Remote Computing Spam Going Green Phishing Bandwidth Samsung Antivirus Best Practice Battery Internet of Things Managed IT Services Data Storage HaaS The Internet of Things Compliance Humor Disaster Personal Information User Error Automobile Employer-Employee Relationship Politics Network Gmail Saving Time Cleaning Office Update Computer Care Phone System Hacker Solid State Drive Internet Exlporer IT solutions Wireless Technology Users Encryption DDoS Identity Theft IT Support Holiday IT Management Windows 10s Exchange Analytics Keyboard PDF Travel Instant Messaging Nanotechnology Distributed Denial of Service altivista Computer Accessories Worker Commute Commerce Artificial Intelligence WIndows Server 2008 Hard Disk Drive SBS Mobile Device Big Data Text Messaging Tablets Managing Stress Root Cause Analysis compaq Patch Management Scalability Wearable Technology Books Hiring/Firing NFL Education Augmented Reality hp Touchscreen Vendor Management Business Intelligence Router Outlook How To Vulnerability domain SaaS Benefits Word Laptop Uninterrupted Power Supply Managed IT Service Excel iOS remote Unified Threat Management Content Filtering Windows Ink Touchpad eWaste Yahoo Training Entertainment Reputation Electronic Medical Records Advertising Regulation Computer Fan Running Cable Server 2008 Upgrades Ali Rowghani Google Maps Point of Sale OneNote Screen Mirroring Trending Data Breach Company Culture HIPAA Sync Black Market Data storage Dark Web Consultant Smart Technology Meetings Cast Avoid Downtime Chromecast Emails Value Administration Adobe Shadow IT server installation dvd "cannot install required files" Two-factor Authentication stock Data Loss Document Management Settings Sports Marketing Experience Colocation Hard Drives Licensing Tech Support tweet Google Docs Files HBO Video Games Administrator Webinar Lithium-ion battery Mobile Virtual Reality calculator Twitter Scam Data Protection Legal Access IT solutions control Music Relocation Professional Services Collaboration WSJ Employer Employee Relationship Storage CrashOverride Safety Software as a Service Emergency Thank You WannaCry Congratulations Cache Worker Monitors Microsoft Excel Remote Monitoring File Sharing

Mobile? Grab this Article!

QR-Code dieser Seite

Recent Comments

Anna Jackson 5 SEO Tools To Get a Google-Eye View of Your Website
15 September 2017
Hello Randall! I was doing very important work but due to your subject I felt better to stay at you...
David Miller Not all project-management tools are right for all businesses
25 August 2017
All the points depicted by you in this blog is v.apt. I love the title of this blog because it says ...